Position for Potential — Everyone, every body type, has potential when sleeping in the right position.
In a society that increasingly values diversity, whether it's gender, age, or physical condition, one thing that's often overlooked is the "quality of sleep" that's right for each individual.
Everyone has a different body type, moves and uses their body differently, which is why a good health pillow and health mattress should be designed to truly accommodate that diversity.
Mr. Big, a Thai physical therapist with a deep understanding of ergonomics, believes that good sleep begins with proper body positioning and proper sleeping posture, and that everyone has the right to quality sleep.
User-Centered Design
mr.big pillows and mattresses are not designed with a specific fashion theme, but use anthropometric data and postural alignment theory to support both normal body types and those with special needs, such as:
• Elderly people with limited mobility
• People with muscle weakness or incomplete movement
• Persons with physical disabilities
• People with Down syndrome, who often have different muscle and joint structures than the general population.
Our health pillows focus on distributing weight, reducing pressure and helping to keep your spine straight while you sleep.
Why is sleeping position important?
When the body is in the right position
• Muscles will relax.
• The respiratory system works at its fullest capacity.
• Improved blood circulation
• Reduce the risk of neck pain, back pain and numbness in the arms and legs.
The result is deeper, higher quality sleep, which directly impacts your ability to function in your daily life.
Campaign reflecting equality: Position for Potential
For this campaign, we have chosen a diverse range of models, including genders, ages and physical abilities.
• Elderly people
• People with specific physical conditions
• People with Down syndrome
Because we believe that... "When the body is in a good sleeping position, everyone can truly unlock their potential." Good rest is not about appearance, but it is the foundation of a quality life.
Health pillows and health mattresses are not luxury items.
Many people may think that "health pillows" or "health mattresses" are niche products or too expensive to afford. However, that's not true. Mr. Big designs and develops bedding that provides comfort and helps relieve back pain, neck pain, and pain in various parts of the body.
While maintaining complete ergonomic principles, everyone, regardless of age or status, can start sleeping well starting tonight, improving the quality of their sleep.
Equality shouldn't stop at advertising
We create products that support true diversity. We photograph real users, not professional models who fit stereotypes. We believe that “healthy image” should not be limited to physical appearance.
This campaign is not just about communication, but also about truly demonstrating that we stand for the same principle – every gesture counts.
Because good sleep is the starting point of potential in every aspect.
If you share our belief that everyone deserves the opportunity to live life to the fullest, start with simple basics like proper sleep. Mr. Big offers health pillows and mattresses designed by physical therapists who understand every body type. Because you don't have to change yourself to sleep well, we'll change your pillows and mattresses to fit you.
Change your sleeping position easily by adjusting your sleeping position with 3 pillows from mr.big now. Adjust your sleeping position to improve pain relief. Align your body and spine to be balanced. Wake up without pain.
